The world is becoming more and more mobile. Tablets, smartphones, and other portable devices are commonplace. With more people using them to go online on a daily basis, you need to make sure your website is catering to mobile users. Discover some website optimization tips to grow your business in the mobile generation.
How to Optimize Your Website for SEO and People
To optimize your website for mobile use, you have to think about both search engines and people. People who are using mobile devices want to be able to use your website easily and find what they’re looking for without too much trouble.
Search engines tie into this because they want your website to be easy to find for your users and usable for them, too. Google wants your site to be relevant and fast, as well as offering something of quality to your users.
Ensure responsive design
The first of our website optimization tips is all about making your site versatile. When you design your website, it’s essential to make it responsive. This means the design of your site adjusts depending on which device the person is using. In the past, you might have had a separate mobile site, which had to be built separately to your main site.
However, now you should have one site that changes to fit the size of the screen, the browser and the type of device. Mobile optimization means making your mobile site a bit cleaner, with less content so that it’s more suitable for a smaller screen. A good web designer will make sure your site is responsive and all mobile users can use it.
Improve mobile speed
User experience in web design is crucial. And people want faster sites. Google recently started taking the speed of websites on mobile into account for their rankings. If your website is a little slow, it doesn’t necessarily mean that it will affect how well your website does in search engines. However, a site that’s very slow on mobile devices could end up suffering.
But how do you know if your site is fast enough? You can use tools like Google’s PageSpeed Insights to check up on how well your website performs on mobile. It’s not just all about search engines. Your users don’t want to wait more than a couple of seconds for your site to load.
Image optimization
Images can be pretty large, which means they can take a long time to load. This isn’t good news for mobile users, so you need to make sure that your images are optimized for mobile. Some of the things that you can do include reducing the size of your images, but without making them pixelated, and removing unnecessary metadata using image compression. Smaller image files will help your site to load faster on mobile devices.
Consult the Quadshot Team for a User and Mobile-Friendly Site
Contact the team at Quadshot Digital for a consultation. With our website optimization services, we can provide a strategy to optimize your site for mobile and make sure you won’t get left behind.